I’ve been working as a UX freelancer for over 8 years. This has given me a great opportunity to work on a wide variety of projects, with companies that range from 2-person startups to large corporations.
Clients and partners tell me they appreciate my depth of experience, can-do attitude and calm nature. You can check out some of my recommendations on my LinkedIn profile.
*Client details intentionally obscured. Please contact me for more information and samples.
Complete redesign for local business university
To completely redesign the public-facing site for the university. This 20K+ page site had grown organically over time via distributed authorship and sat upon a structure that reflected the university organization, not user tasks. Additionally, ‘sales’-related content intended to showcase the university was mixed with deeply detailed content only of interest to current students and staff.
As the UX designer on the project, I:
• met with numerous stakeholders around the university to discuss the needs of their particular users and current state of their section/sub-site
• conducted a content assessment to bucket existing site content by audience: external (applicants and their families; prospective faculty and staff; press) vs internal (current students and their families; current faculty and staff). The content was then streamlined to only what was truly necessary and areas needing new content were identified
• met with development staff to discuss the optimal documentation approach for the chosen technology
• created new information architectures for all external site content including a new overarching hierarchy, related sub-sites, and an intuitive menu system to allow the user to cross categories with ease
• categorized and elevated key user information based on tasks rather than university structure
• created detailed wireframes, a component pattern library, and companion content documents for use by the stakeholders to take ownership of their new content structure
• conducted usability testing with prospective students, parents, and alumni to affirm the approach.
Discovery, UX strategy, content assessment, wireframes with companion content direction documents per department, pattern library for further development by designers. Subsequently hired for phase 2 of project.
Booking flow responsive redesign for resort
To rework and make responsive an existing booking process with an eye to optimizing the UX, better merchandising upgrades and add-ons, and streamline the checkout process. There was an intensive focus on the numerous business rules and constraints.
As the UX designer on the project, I:
• spent significant time reviewing and understanding the various rules associated with the back end systems in order to propose a design that could work seamlessly
• proposed ways to expose key details important to site visitors without increasing page load
• pared down the checkout process to only the most essential items, and encourage account creation
• wrote detailed annotations to integrate the business rules impacting the design.
Wireframes and detailed annotations
Complete re-imagining of the alumni site and community for a prominent business school
To create a community for alumni to connect with one another within a private community. To create a highly personalized storytelling engine where alumni could share their own stories and network. To encourage involvement with current students and contributions to the capital campaign.
As the UX designer, I was the beneficiary of lots of great research and insights provided by the digital strategist on the project. From there, and with ongoing partnership with said strategist, I:
• mapped out pages for multiple types of stories, with the ability to filter by various attributes
• created a framework for alums to create their own profile, combining directory-level information, personal anecdotes and stories, and automated sharing via tagging
• partnered with end client's internal staff to work through business rules and back end integration, and their impact on the UX
• created templated pages for more straightforward content in other sections.
Sitemap, wireframes and detailed annotations.
Internationalization discovery for tourism board
To determine how to leverage a tourist destination's recent global site redesign for international markets. To uncover the unique needs of travel agents and tour operators in these key countries. Recommend a flexible site structure to take advantage of the assets already in place. Figure out how to allow customization appropriate to the travelers' culture and tourism habits while keeping a unified brand.
As the UX designer who had also worked on the global site redesign, I had a depth of understanding of the new site that positioned me well to conduct this discovery. During the course of the discovery process, I:
• interviewed travel agents, tour operators and content editors from France, Germany, Italy and Latin America as well as their international counterparts at the tourism board
• documented localization needs and nuances, identified efficiencies across markets, and made specific recommendations for content sharing, translation, and customization
• mapped out a plan for sharing and managing images, promotions, content and new tools, as well as key integration points with a third-party booking engine
• partnered with analytics and technical staff to provide a well-rounded recommendation for moving forward.
Report of findings, sitemap, detailed recommendations for next phase.
App design for automotive company
To create an app to be used both during and after a test drive. During the test drive, the company representative would record the driver, and then post-drive, send along a link to an app with video clips. The driver could then 'style' their clips with filters and music and share it.
As the UX designer on the project, working with the creative director and other team members, I:
• documented the user flow for company representative and driver
• created wireframes to step through the in-car experience
• created wireframes to allow the driver to easily choose clips, apply filters, and share to social networks.
• included appropriate CTAs to learn more about the vehicle.
User flow, wireframes, detailed annotations.
Site redesign for major housewares company
For my parts of the project: to create personas that reflected actual shopper types and behaviors. To help create beautiful and streamlined product pages that took into account many business rules and operational complexities. To take a fresh look at the gift registry and incorporate inspirational content.
As one of 2 UX designers on the project, and working closely with other team members, I:
• partnered with internal staff to understand and incorporate many elements of their user research
• created personas to document those research learnings, to help both drive and ground the UX process
• created wireframes to explore concepts for inspirational and curated content
• put together product page and gift registry wireframes, creating pages that were usable but also reflective of operational complexities around product families and SKUs.
Personas, detailed wireframes.
I have lots more to share including clickable prototypes (created in my preferred tool, Axure). Let's talk!